CreatorĪnalytics about their show is one of the most important tools a creator can have. Implications 🤔ĭoes it matter one way or the other if an app is streaming or downloading audio? I think it does, but it depends on where you look with the various people involved. Though it cannot be confirmed, one can assume most users stick with the default method that was given to them in the app. Looking at these numbers, it is obvious that the audio delivery method an app uses by default is a big factor in how the user ultimately consumes the audio.
#SIMPLECAST DOWNLOAD#
† Spotify does have users who download episodes, but statistically the percentage is so small that I’m considering it a 0.Ĭastbox Downloads: 32.1% | Streams: 67.9% I then investigated each of the apps on my phone to see what kind of audio delivery defaults were being used and what kind of additional options are available for users to choose from.Īpple Podcasts Downloads: 13.7% | Streams: 86.3% Here’s our top 5 apps:įrom these apps, I studied the data on how users are listening to episodes within the apps and grouped them together by either a download or stream. I wanted to know how audio is being delivered to the end user, but also how these apps present the various audio delivery options to the listener. We wanted to investigate Simplecast’s most trafficked listening apps to see how they compare to each other.
#SIMPLECAST PROFESSIONAL#
We’ve been running these metrics internally (and will be bringing them to our Professional customers soon) so let’s dive right into the numbers. You may also be surprised at the implications of what streaming versus downloading an episode are, and what that means for your show. In this article I use the word streaming to simplify the concept, but it is technically called a “progressive download.”ĭo you know if your podcast app is streaming or downloading your show’s episodes? Should you even care? You may be surprised to know that not all apps are created equally in how they serve up audio by default.
Observations and implications of how podcast apps deliver audioīy Simplecast's Chief Technical Officer, Stephen Hallgren.
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